While many people use its official app or website, others get a similar experience through apps made by third-party software developers that use Reddit's API (application programming interface). The protest is over one of Reddit’s efforts to bring in more money. The San Francisco company is aiming to raise revenue and cut costs ahead of a planned initial public offering of stock. The rebellion could be a watershed moment for Reddit, a company that has struggled to turn a consistent profit for its owners despite a long history as one of the most visited and influential sites on the internet. The action prevented new users from freely joining those communities and limited Reddit’s ability to feature their posts. Hundreds of subreddits - including the highly ranked subreddits r/gaming, r/blind and r/music - participated in the protest by turning on “private” mode.
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